FEDCO and North Central Indiana Small Business Development Center presents Workshop Series
July 22: 11AM – Noon
What Do the Numbers Mean? Record Keeping and Accounting Basics for the Small Business Entrepreneur
Nelson Mlotshwa, CPA, Accounting Professor, Indiana University South Bend
Registration: https://iu.zoom.us/meeting/register/tJMrf-itpjotH9DybGnVg-XZUgsLl952bY50
Too many businesses missed out on pandemic relief funds due to insufficient financial record keeping. This session will address the importance of record keeping for successfully managing your business, avoiding fraud against your business, compiling and understanding financial reports, aiding your accountant and tax preparer, and satisfying needs of regulators, lenders, and investors.
July 29: 11AM – Noon
Aligning Your Business and People to the Future
Sandy Dunbar, PHR, CEO/Founder, HR Collaboration Group LLC
Registration: https://iu.zoom.us/meeting/register/tJYtc-uvrz0iG9yPez0g1PlfUF2ZhL5SZZtq
This session provides a high-level overview on understanding the current market and your business priorities and how to analyze and align your people resources for greater overall business success. The workshop will address best practice solutions in remote recruiting, managing and measuring productivity of an onsite or remote workforce, setting performance metrics with aligned compensation solutions focused on business goals and budgets, as well as how to effectively communicate and manage change in an environment that is constantly evolving.
August 5: 11 AM – Noon
Working Securely and Effectively from Anywhere
Tim Poyner, President, Creative Technology Solutions Inc.
Registration: https://iu.zoom.us/meeting/register/tJcvf-ipqj4pGtyBi5pez_yWpvxtCKLuRysL
The pandemic has amplified the importance of being able to flexibly work from any location. With a 3.5 – 4x jump in cybersecurity threats since the pandemic related work from home mandate, security outside the four walls of the main office is now center stage. Akin to security is how to keep workers productive when working from a remote environment. This session addresses where these trends are going and what small business owners must consider in our new reality where we must be increasingly nimble and extremely smart.
August 12: 11AM – Noon
How to Stand Out in a Crowd: Effective Ways to Tell Your Story and Sell Your Brand
Jessica Koscher, MPA + CFRE, CEO, Write Connections Strategy + Design
Registration: https://iu.zoom.us/meeting/register/tJ0pd-qtrD0jGNy4kSXe8f2gkZQTd-O-6E9f
Marketing has changed in the post pandemic marketplace, and developing and maintaining a strong digital presence is more important than ever. Think of marketing like online dating. You have only 7 seconds to make a strong first impression. Will that new customer see what you have to offer and want to connect? Will it be love at first sight or will you be ghosted? This session provides effective and practical tips to help you stand out in a crowd. Put these skills to use and you’ll have new customers “swiping right” on your business in no time.
For further questions, www.isbdc.org or 574-520-4126.
